Top Five PR Practices for Event Professionals

Published in Special Events

Whether you’ve been in business for two months or 20 years, you know that marketing needs to be part of your plans. Take note though: In your haste to post your latest event on Instagram or to follow up on all the referrals you’re getting from past clients (which I’m going to assume you get), don’t overlook a key piece to any marketing plan: public relations.

It’s easy to get wrapped up in one event after another during season–heck, that’s the fun part of being in this industry, right? But in order to ensure you are consistently busy year after year, your company’s public image needs to be top-notch.

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