Published in Forbes Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work […]
Published in Special Events Whether you’ve been in business for two months or 20 years, you know that marketing needs to be part of your plans. Take note though: In your haste to post your latest event on Instagram or to follow up on all the referrals you’re getting from past clients (which I’m going […]
Published in Retail Drive While gift registries remain relevant, more and more couples are asking for cash to fund experiences, down payments on homes or fertility treatments. For many, the month of June signifies the official start to wedding season. But beyond the save-the-dates and invitations lies the daunting task of navigating the crowded registry […]
Published in B2C (Business 2 Community) Positive thoughts breed a positive life. We have all heard this phrase throughout our lives, and for the most part, it’s accurate. Business owners are continually searching for new ways to show off their brand and build a positive experience for their customers. One of the most common ways […]
Published in Style Caster I’ve been a bridesmaid enough times to know how important wedding nail ideas are to the planning process. For anyone walking down the aisle–especially the bride–it’s the teeniest detail that could have a huge impact on your head-to-toe final look. And I’m not even talking chipped polish or naked nail beds. Few things […]