3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Published in Forbes

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform.

Kimberly Whitler: Kipp, I know that you work with many with small and medium sized firms. These firms tend to have extremely constrained resources that can lead to different types of challenges—and problems—relative to large firms. What are the top mistakes that small company marketers make?

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